Design

Design refers to the practice of user-centred service design. Good digital services are ones that have the digital baked directly into the design of the whole service, end-to-end.

Good design means researching and understanding your users’ needs, and designing services around them. It also involves understanding the different types of user the service will have, and how their needs differ – including whether they can use digital services.

It also means designing good processes, reducing duplication, unnecessary administration and other inefficiencies.

Run a Crazy Eights Workshop

What is this recipe? ‘Crazy Eights’ is a fast-paced brainstorming exercise designed to generate a large number of ideas in a very short time.1 It’s a core method from the Google Ventures Design Sprint. The recipe is simple: each person…

Most of What We Call a ‘Service’ Isn’t One

“In government and the wider public sector, we’ve built our identity around “services.”Digital teams design them, measure them, apply the Service Standard to them. But most of what we call a service isn’t actually a service. More often, the work we label…

A simple user centred design workshop

Here’s the low down on how to run a quick (45 – 60 mins) face to face workshop, introducing user centred design concepts to people new to it. It aims to keep the teaching to a minimum and very much…

Creating better acceptance criteria for user stories

“Acceptance criteria (ACs) are a key part of user stories. They set the boundaries of what should be achieved – telling the developer when to stop, the QA how to test, and the product owner what to expect. Because they’re…

INVEST in Good Stories, and SMART Tasks

“A pidgin language is a simplified language, usually used for trade, that allows people who can’t communicate in their native language to nonetheless work together. User stories act like this. We don’t expect customers or users to view the system…

15 Principles of Good Service Design

“The 15 universal principles for designing services that work for users. Use them to design, assess or monitor the quality of any service.” An archived PDF of this page can be downloaded if the original is inaccessible.

Where do service designers fit within an organisation?

“Many services (as end users would know them) transcend teams, directorates, organisations or departments. It’s not obvious where service designers should sit, since we want them to be working on services which by nature don’t always fit current organisation structures.”…

There is no ‘digital service design’

“Service design will never be effective if it’s only seen as ‘digital’ or given the remit to work as ‘digital’.” An archived PDF of this page can be downloaded if the original is inaccessible.

Boring magic

“Recently I’ve been working on a team thinking about what digital government services might be like in the near future. Conor, our interaction designer, summed up the last 9 years rather well. ‘We essentially create boring magic.’” An archived PDF…

Comparing service design and business analysis

“As I’ve spoken about service design over last few years a number of people have told me that they are business analysts and that they do the things that a service designer does. I’ve especially heard this a lot working…

Local Government Service Design Maturity Model

“The Local Government Service Design Maturity Model has been developed for service designers in local authorities to use with council staff. It helps councils to explore how well they support and grow service design practice. Councils can use the model…